Transforming complexity into impactful solutions through strategic research and design innovation.
Made in Italy. Now making impact in Cincinnati, OH.
Professional Journey
Director, Procter & Gamble
Cincinnati, OH (USA) 2018-Present
I lead consumer and category digital strategy to inform product choices from 5+ year innovation pipelines to go-to-market initiatives, democratizing insights, integrating emerging capabilities and leading high-performing multi-functional teams
Founder,
The Welcome Card
Stockholm (Sweden), 2016-2020
I co-founded The Welcome Card, leading its social impact through strategic design, research, and creative direction.
Adjunct Instructor, Guest Speaker and Panelist
Ongoing
I develop new design curricula for undergraduate and graduate programs, and lecture on Systems Thinking, Design, Research, and Professional Practice, while serving as a guest speaker, panelist, and thought leader in human-centered design, digital and innovation
The Limits of Empathy
An empirical research inquiry on human behaviors.
Experience Design, Konstfack University, Stockholm (Sweden).
2012-2014
Early Works
A selection of multi-disciplinary projects from 2008-2018 that shaped my foundation in design, research, and problem-solving.
