• Oral Care Digital Consumer Experiences (2023–now)

  • Defining digital research strategy from long-term (5+ year) innovation to short-term go-to-market programs, leading and conducting high-impact research initiatives that empower Brand, Design, Product, and Engineering teams.

  • Codifying a scalable research framework, and evolving or introducing new methodologies, tools, and processes to enhance efficiency, increase cost-effectiveness and deliver quality insights.

  • Operationalizing new research and design capabilities across product and commercial discovery and delivery, managing a growing Digital Research team.

  • Driving education and mentorship, training practitioners across the company on the strategic role of digital research, best practices, and methodologies—elevating research awareness and skill-building at scale.

• Corporate Function Design (2021–2023)

  • Led Digital Research and Design for consumer-facing innovation products, transforming insights into strategic, scalable solutions for Fem Care, Ventures and Disruptive Innovation.

  • Established a phased design framework that begins with strategic discovery, translates research into design requirements, validates through testing, accelerating validation and increasing cost-saving on go-to-market strategies.

  • Codified Research and Design Operations, empowering a team of 60+ Digital Design practitioners and introducing new capabilities that continue to grow digital acumen.

  • Championed Universal Design and Digital Accessibility, exceeding WCAG standards and embedding accessibility best practices across Digital Design studios through training, guidelines, and templates.

  Digital Experiences (2020–2021)

  • Simplified back-end interfaces for consumer research platforms, streamlining research intake, tracking, and insights delivery, and reducing the end-to-end research process by half.

  • Built new digital research and design capabilities, creating and delivering Design Thinking trainings to hundreds of employees and amplifying digital impact.

  Home Care (2018–2020)

  • Developed a phased design approach for launching IoT products with companion digital experiences.

  • Codified digital research and design operations, accelerating discovery-to-delivery timelines and bringing a new product to market in just 18 months (2x faster).

  • Implemented WCAG AAA standards, improving usability scores and setting a new benchmark for digital accessibility across future programs.

• Co-founded and led The Welcome Card, a non-profit initiative focused on strategic thinking, creative direction, and design research to support asylum seekers and refugees.

• Conducted human-centered research to deeply understand the refugee resettlement experience, fostering empathy and informing the design of accessible solutions that simplify immigration information and improve access to social services.

• Developed and presented actionable insights to immigration and social policy boards, driving awareness and securing funding to scale the initiative.

• Developed and launched new courses aligned with the school’s strategic vision, benchmarking existing capabilities and designing curricula to equip students with emerging skills across undergraduate and graduate programs.

• Taught and facilitated learning for 50+ students in ID 346: Professional Practice and ARC 599: Design Innovation in Systemic Challenges, bridging theory with real-world application.

• Mentored students, providing guidance on design and research, career development, and industry best practices to support their academic and professional growth.

Beyond my core roles, I actively engage with emerging talent and design communities as a thesis advisor, mentor, guest speaker, and studio critic, providing guidance and feedback on both academic and professional projects across the design and research fields.

• Thesis & Capstone Mentorship, College of Design, University of Kentucky, Lexington, KY (USA)

  • “ELLIPSIS: Creating Space for Expression and Healing” (Capstone Project)

  • “Advocating Health: A Community of Support” (Thesis Project)

• Mentorship by Design, College of Design, University of Kentucky, Lexington, KY (USA)

• Studio Critiques & Mentorship, College of Design, University of Kentucky, Lexington, KY (USA)

  • Architecture 151 (1st Year Studio, Jordan Hines)

  • Interior Design (3rd Year Studio, Rebekah Radtke)

  • Architecture 355 (3rd Year Studio, Greg Luhan)

• Sonder, Hult Prize, Stockholm (Sweden)

• Stockholm School of Economics, Stockholm (Sweden)

• Industrial Design Studio Mentorship, Konstfack University, Stockholm (Sweden)

  • Jenny Althoff and Rochus Hinkel

Guest Speaking & Thought Leadership

• EUROMED Migration IV (EMM4), European Union + Government of Portugal + Estonian Presidency, Lisbon (Portugal), 2017

• What Design Can Do + UNHCR + IKEA Foundation, Amsterdam (The Netherlands), 2017

• Hult Prize, Stockholm School of Economics, Stockholm (Sweden), 2016

• Konstfack University, Stockholm (Sweden), 2015

• Youth For Understanding, Stockholm (Sweden), 2014-2017
  I led the YFU design team in the implementation processes and rebranding efforts of YFU’s 50 National Organizations, working with marketing experts and strategic developers, managing interns and volunteers to produce printed material, web platforms, and educational toolkits.

• White Orange, Architecture and Design Studio, Stockholm (Sweden), 2014
  I consulted the studio in the preliminary research and design prototypes for improving wardrobe space and modular storage boxes.

• Daladräkt, Fashion Brand, Stockholm (Sweden), 2013-2014
  I collaborated with a group of fashion designers and entrepreneurs to revitalize the traditions of Swedish folk costumes, creating visual branding solutions, and directing the production of print and digital material

“How might we rethink the system of accommodating refugees in Sweden?”, Human-Centered Design and Prototyping, Stockholm School of Entrepreneurship, SSES Campus, Stockholm (Sweden), 2015-2016

“Berättande som Förändringsverktyg” (Storytelling for Change), Sundsgården HBV, Ekerö & Impact Hub Stockholm, Stockholm (Sweden), 2016

“Human-Centered Design: Learning the Toolkit”, Stockholm Impact Hub and Stockholm School of Economics, Stockholm (Sweden), 2016-2017