About

b. 1986, HK.

Over the years, I have called myself an experience designer, a label largely inspired by my academic background and my combined experiences practicing at the intersection of inter- and trans-disciplinary research, human-centered design and systems theory. I have been practicing as a visual designer, design researcher and social entrepreneur, collecting different professional experiences in digital visualization, UX/UI, systems thinking and design leadership. My own design focus has been on formulating “what if” questions that challenge the brief and navigate ambiguity in the process to drive change. 

I have always been an advocate of ethical design, encouraging other creatives to generate purposeful concepts and impact-driven solutions that are conscious of our socio-politico-economic circumstances. I believe that curiosity and creativity flourish in collaboration, and I enjoy working in innovative research and development environments that adopt these design thinking principles. Designing for and with passionate individuals has always been a personal driving factor.

I enjoy travelling, reading dystopian literature, listening to lectures and talking about Italian art and history. My favorite place to be is Rome:Italy, but I have travelled as north as Kiruna:Sweden, and worked in places as hot and humid as El Progreso:Honduras. I come from a small town in Italy, mentioned once in an Ernest Hemingway's book, and I am currently bouncing between Stockholm:Sweden, Treviso:Italy and Lexington:KY. 

In 2016, I co-founded The Welcome Card, an adaptive systemic solution to the refugee and asylum-seeking crisis in Sweden, with the potential to change the way we access immigration processes.

If you'd like to get in touch with me, ask a question, or work together, fill out the form or send me an email at veronica.polinedrio@gmail.com

Together with my partner for life and forever adventure companion, I am part of Root Design, a small LLC design practice based in Lexington:KY. On the other side of the world, I am part of SPRIg DEsign for the welcome card project in Stockholm:Sweden. Follow the links to get in touch with me there or to know more about the projects.

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