Who I Am

I lead organizations to transform how they understand and serve their audiences. With experience across enterprise, social entrepreneurship, and academia, I build the capabilities and operational systems that enable teams to scale human-centered impact. My practice is anchored in the conviction that the people we design for deserve solutions built with rigor, ethics, and integrity, where quality and compliance are expressions of excellence. I believe design and research are strategic business drivers, and that equitable solutions create competitive advantage. I lead with influence and measurable outcomes, investing in talent growth and delivering results with a creative, data-driven approach.

Experience

Building digital products and codifying capabilities for Oral-B and Crest, Always and Always Discreet, Febreeze, and PG Ventures brands.
- Power Oral Care Digital Consumer Experiences (2023–now)
  Leading Oral-B connected power portfolio digital transformation.
- Corporate Function Design (2021–2023)
  - Led human-centered research and design execution for commercial initiatives, translating insights into innovation strategy, while codifying methodologies into operations and trainings for 500+ non-design colleagues.
  - Enabled new tools and developed proprietary methods (benchmarking matrices, experience frameworks) that accelerated learning cycles and incremental optimizations.
  - Established WCAG AAA accessibility standards, while enabling a shift-left approach that positions equity as competitive point of difference.
- Digital Experiences (2018–2021)
  - Launched Home Care category-first IoT product, building heritage brand direct-to-consumer presence, while establishing rapid learn-and-optimize transactional experiments.
  - Transformed employee-facing research platforms serving thousands of R&D practitioners to unlock measurable efficiency gains.
  - Built company-wide Design Thinking capabilities for digital, fostering a creative “fall in love with the problem, not the solution” culture.
Co-founded social enterprise, connecting newly resettled refugees to essential services (immigration, healthcare, transit) through digital solutions. Led strategy, research, and creative direction, while building partnerships with national and local governmental agencies. Demonstrated entrepreneurial resilience and fiduciary responsibility by leading strategic wind-down when capital requirements exceeded fundraising capacity, transferring intellectual assets and returning funds to agency partners.
Developed course curricula and lectures on design and research practices for undergraduate and graduate higher education, while contributing as speaker and panelist on human-centered design and digital innovation.
Led design team across 50+ national organizations, planning and executing rebranding implementation processes at global scale. Collaborated with marketing, strategy, and volunteer teams to produce integrated brand systems spanning print, digital platforms, and educational toolkits.
Joined early-stage direct-to-consumer venture, bringing traditional Swedish folk clothing to global markets. Led brand development and digital commerce strategy during pioneering phase of DTC e-commerce, building foundational expertise in entrepreneurial product development and digital business models.

Super Powers

Strategic Research, Insight & Human-Centered Innovation
Design Frameworks, Scalable Platforms & Systems Thinking
AI/ML & Emerging Technologies Integration
Creative Excellence, Research Operations & Regulatory Governance
Organizational Transformation & Capability Building
Talent Development & Adaptive Leadership
Inclusive Design & Accessibility

Education & Credentials

MFA, Experience Design
Konstfack University College of Arts, Crafts and Design (2014)

NN/g Master Certification in UX
ID 1032244 (2023)

BA Design
University of Kentucky (2012)

BA Art History
University of Kentucky (2011)

Generative AI Certificate of Mastery
Harvard Business School,  Digital Data Design Institute (2023)

Design Sprint Facilitator
AJ&Smart (2019)

Leadership and Community Engagement

I am a board-certified non-profit leader and volunteer, transforming and contributing to mission-driven programs across immigration, education, and community building in my community.

Board Orientation Leadership Development
Leadership Council for Non-profits (2020)

- Youth Mentor (2024-present)
  - Providing career, college preparation, and scholarship application mentorship to 5 high school mentees, achieving full career placement or college enrollment, and securing full or 75% tuition coverage for college-bound students.
  - Contributing to community welcome initiatives and supporting fundraising efforts for youth programs.
- English as an Additional Language Teacher (2016-18)
  - Taught foundational language skills to newly resettled community members, supporting with real-world scenarios and fostering confidence.
Board Member and Interim Chair
- Drove digital transformation, strengthening board operations from member onboarding to weekly core activities.
- Stepped into interim chair role, ensuring organization continuity and service delivery during high leadership attrition, while leading the search for a new board president.
Co-founder, Design Lead and Facilitator
- Collaborated on establishment and development of Stockholm chapter for international nonprofit +Acumen, leading design team and facilitating human-centered design workshops and +Acumen courses.

Life Beyond Research and Design

I have one too many hobbies. Outside of work, you’ll find me reading dystopian novels, cycling long-distance, hiking, gardening, cooking, playing piano, or exploring the hidden gems of urban civilizations. I enjoy spending time with my partner and my dog, discovering new places, and forming as many new memories as possible.