November 2018-Now

I am a senior digital designer, leading UX Research and Design in consumer-facing upstream and innovation digital products. In this role:

• I have established Research and Design Operations that enable 60+ Digital Design practitioners, piloting new capabilities that incrementally impact business growth.

• I have implemented a phased design approach that starts with strategic discovery rooted in deep consumer understanding, translates research into design requirements, validates decisions through testing and accelerates implementation with critical handoff deliverables.

• I have been advocating for Universal Design and Digital Accessibility, producing accessible digital solutions that meet WCAG standards and codified best practices across Digital Design studios through training, guidelines, and templates.

May 2016-Now

I am the co-founder and design lead of Sprig Design Ekonomisk Förening, the startup non-profit overseeing the development of The Welcome Card proposal. I am leading the venture in creative direction and design research, social impact measurement, budget proposals and funding applications, community outreach, and volunteer engagement.

ID 346, “Professional Practice”, College of Design, University of Kentucky, Lexington, KY (USA), 2019

ARC 599, “Design Innovation in Systemic Challenges”, College of Design, University of Kentucky, Lexington, KY (USA), 2018

Youth For Understanding, Stockholm (Sweden), 2014-2017
I led the YFU design team in the implementation processes and rebranding efforts of YFU’s 50 National Organizations, working with marketing experts and strategic developers, managing interns and volunteers to produce printed material, web platforms, and educational toolkits.

White Orange, Architecture and Design Studio, Stockholm (Sweden), 2014
I consulted the studio in the preliminary research and design prototypes for improving wardrobe space and modular storage boxes.

Daladräkt, Fashion Brand, Stockholm (Sweden), 2013-2014
I collaborated with a group of fashion designers and entrepreneurs to revitalize the traditions of Swedish folk costumes, creating visual branding solutions, and directing the production of print and digital material

IxDA, Cincinnati, OH (USA), 2020

EUROMED Migration IV (EMM4), European Union + Government of Portugal + Estonian Presidency, Lisbon (Portugal), 2017

What Design Can Do + UNHCR + IKEA Foundation, Amsterdam (The Netherlands), 2017

College of Design, University of Kentucky, Lexington, KY (USA), 2016-2017

Hult Prize, Stockholm School of Economics, Stockholm (Sweden), 2016

Konstfack University, Stockholm (Sweden), 2015

Virtual Buddy Program, Cincinnati Public Schools, Cincinnati, OH (USA)

“ELLIPSIS: Creating Space for Expression and Healing”, Capstone, College of Design, University of Kentucky, Lexington, KY (USA)

Sonder, Hult Prize, Stockholm (Sweden)

Mentorship by Design, College of Design, University of Kentucky, Lexington, KY (USA)

“Advocating Health: A Community of Support”, Thesis, College of Design, University of Kentucky, Lexington, KY (USA)

Architecture 151 1st year studio, Jordan Hines, College of Design, University of Kentucky, Lexington, KY (USA)

Interior Design 3rd year studio, Rebekah Radtke, College of Design, University of Kentucky, Lexington, KY (USA)

Architecture 355 3rd year studio, Greg Luhan, College of Design, University of Kentucky, Lexington, KY (USA)

Stockholm School of Economics, Stockholm (Sweden

Industrial Design, Jenny Althoff and Rochus Hinkel, Konstfack University, Stockholm (Sweden)

“How might we rethink the system of accommodating refugees in Sweden?”, Human-Centered Design and Prototyping, Stockholm School of Entrepreneurship, SSES Campus, Stockholm (Sweden), 2015-2016

“Berättande som Förändringsverktyg” (Storytelling for Change), Sundsgården HBV, Ekerö & Impact Hub Stockholm, Stockholm (Sweden), 2016

“Human-Centered Design: Learning the Toolkit”, Stockholm Impact Hub and Stockholm School of Economics, Stockholm (Sweden), 2016-2017

Konstfack University College of Arts Crafts and Design, Stockholm (Sweden), 2014

University of Kentucky, College of Design, Lexington, KY (USA), 2012

University of Kentucky, College of Design, Lexington, KY (USA), 2012

I joined the board of Heartfelt Tidbits to serve the local asylum-seeking and refugee community, establishing a mechanism for measuring board roles and meeting effectiveness, translating insights into a clearer agenda and cadence. I supported the organization's digital goals, creating templates for Board meetings, Executive Director reports, new member onboarding, and feedback. Lastly, I participated in key programs, such as the Virtual Buddy program, meeting weekly with my mentee, M., to do homework and plan extracurricular activities.

I collaborated on the establishment and development of the Stockholm chapter of the international non-profit organization Acumen. My responsibilities included visual design and community outreach, and the coordination and facilitation of +Acumen courses. My focus has been on training and equipping industry professionals with human-centered design and design thinking methodologies, prototyping toolkits and social impact measurement tools in the context of consumer-oriented solutions, poverty alleviation, integration, and immigration.

I investigated the current role of sustainability and developed counter-strategies for greenwashing, in collaboration with the Yes Lab, University of Art and Design Cluj Napoca, Finnish Academy of Fine Arts, and Vilnius Academy of Arts.

Qualitative Research

• Exploratory Auditing and Benchmarking

• User Interviews, Diary Studies and Field Studies

• Stakeholders Interviews

• Qualitative Usability Testing

Quantitative Research

• Card Sorting and Tree Testing

• Quantitative Usability Testing

• Surveys

• Task Analysis

• Analytics and A/B Testing

Design Strategy

• Design and Brand Sprints

• Journey Mapping

• User Stories

• Personas and Consumer Identities

• Human-centered Research

• Trendspotting, Future Forecasting, and Backcasting

Roadmapping

Systems Theory

Inter and Trans-disciplinary Research

Design Thinking

User and Task Flows Diagramming

Information Architecture Planning

Wireframing and Low-fidelity Prototyping

Low-fidelity Components Library

High-fidelity Prototyping

Copy Writing and UX Microcopy

Qualitative and Quantitative Usability Testing

Digital Accessibility

• Auditing

• Task Analysis

• Alternative Text

• Web Guidelines

Documenting and Quantitative Benchmarking

Design Systems (DSM and DSL)

Digital Accessibility Guidelines

Development Guidelines

Agile and Scrum Frameworks

Project Risk Management

Versioning

Project and Task Management

Repository

Discovery

• Mural and Miro

• Maze, UsabilityHub, and Optimal Workshop

• UserTesting.com

Project Management and Tracking

• Asana

• Jira

• Trello

Digital Editing

• Whimsical

• Figma and FigJam

• Sketch and InVision

Maze, Usability Hub, and UserTesting.com

Jira and Confluence

Asana

MS Office (Word, Excel, PowerPoint and SharePoint)

Teams and Slack

NN/g, UX Basic Certification

BOLD, Cincinnati Leadership Council for Non-profits

Accessibility: How to Design for All, Interaction Design Foundation

Conducting Usability Testing, Interaction Design Foundation

Web Design for Usability, Interaction Design Foundation

Design Sprint, AJSmart

What Design Can Do + UNHCR + IKEA Foundation: The Refugee Challenge, 2016

Digital Media Award, 2012

suckerPUNCH Robot Shop, 2012

College of Design, University of Kentucly, Leadership Award, 2011

College of Design, University of Kentucly, Creativity Award, 2010

Oswald Creativity Award, 2011

Kentuckiana Masonry Institute, 2010

Stedelijk Museum, “Solution or Utopia?”, Amsterdam (The Netherlands), 2017

“The Limits of Empathy,” Digitala Vetenskapliga Arkivet (DiVA), Konstfack University, Stockholm (Sweden), 2014

“Caravaggio and the Head of Goliath,” Kaleidoscope: Vol. 10, 2011

NCUR, Ithaca College, Ithaca, NY (USA), 2011